In the ever-evolving world of social media, influencers have become a crucial part of marketing strategies for many brands. These individuals, with their ability to engage and influence their followers, have created a new advertising avenue that offers a more personal and authentic approach. However, before partnering with an influencer, brands need to assess their potential reach and impact. This is where metrics come into play. In this article, we will explore the key metrics used to assess an influencer's potential reach, such as followers and likes, and delve into the factors that determine their true impact and value. Metrics used to assess an influencer's potential reach When determining an influencer's potential reach, brands rely on several key metrics. These metrics provide insights into the influencer's audience size, engagement levels, and overall influence. The most common metrics used include followers, likes, comments, shares, and reach. Key factors:...